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Google Ads Course Skills Mastery
Google Ads Course Skills Mastery
Curriculum
6 Sections
20 Lessons
Lifetime
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🌟 Module 1: Introduction to Google Ads
3
1.1
Lesson 1: What is Google Ads?
1.2
Lesson 2: Why Businesses Use Google Ads
1.3
Lesson 3: How Google Ads Works
🔍 Module 2: Types of Google Ads Campaigns
6
2.1
Lesson 1: Search Ads
2.2
Lesson 2: Display Ads
2.3
Lesson 3: YouTube Ads
2.4
Lesson 4: App & Shopping Ads
2.5
Lesson 5: Performance Max Ads
2.6
Lesson 6: Demand Generation Campaigns
💬 Module 3: Keywords & Targeting
3
3.1
Lesson 1: What Are Keywords?
3.2
Lesson 2: Keyword Match Types
3.3
Lesson 3: Audience Targeting
✏️ Module 4: Creating Your First Google Ad Campaign
3
4.1
Lesson 1: Campaign Setup Step-by-Step
4.2
Lesson 2: Writing a Perfect Ad
4.3
Lesson 3: Budget & Bidding
📊 Module 5: Tracking & Optimization
3
5.1
Lesson 1: Measuring Ad Performance
5.2
Lesson 2: Optimizing Your Ads
5.3
Lesson 3: Common Google Ads Mistakes to Avoid
🏁 Module 6: Final Project & Certification
2
6.1
Lesson 1: Practice Project
6.2
Lesson 2: Google Ads Certification
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